In the past 10 years, a lot of the (failed) Real Estate “Gurus” transitioned into Startup & Entrepreneurship “Gurus”
Then into Crypto & Marketing “Gurus”
Then the wave of Social Media “Gurus” came along
As with any disruptions/innovations, these trends rely on the bar of entry being lowered by tech, this also causes many who have been in their industry for years to roll their eyes whenever these Copy, Paste, Gurus enter their field.
But after years as a Growth Hacker, I’m happy to report it’s not a bad thing, in fact, it’s GOLD
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You see, you have the promise of easy profits, accelerated by the novelty and ease of scaling (see aforementioned tech)
Sold to them by profiteers who leveraged (white-labeled) a Creatives (you) work
Look at crypto and wholesaling (real estate) for example, all driven up and sold as “systems”
White-Labeling: When a creator creates something that someone then pays to have their name on it
This saturates markets with a lot of Mr/Mrs. Me Too’s, all using the same sales scripts, the same bag of tricks.
Related: Dear Creative, Here’s To Cutting Out The Middle Man
When I first moved to Miami, I’ll never forget being able to finish people’s sentences whenever they’d go into their shtick.
Was I Psychic?
Nope, they were just all relying heavily on the latest Grant Cardone video they’d purchased/watched just like the rest of their peers
If you woke up tomorrow, and suddenly everyone was a sales guru, how would you view sales?
How would you view marketing if everyone and their mother was an expert? Social media?
Probably a lot like most companies & people do now. Social media & Marketing are 2 of the biggest reasons companies struggle, even though there’s a surge of new experts popping up every day… why?
You see, the easiest way to make something average is to systemize it. Sure it starts out as being efficient and a bunch of other corporate buzzwords. That system cranks out XYZ like a factory, when is the last time you oooh’d and aaahh’d at something mass-produced?
The vast majority of people who buy these systems are salespeople, who tell themselves they’re marketers. That confusion brings up the need to have something turnkey and easy to execute, you know… those “make money in your sleep for only $__” systems.
So they all imitate the exact same thing
Related: Wish You Were More Creative? Beginners Mind Might Just Be For You— An Intro
This leaves WIDE open areas of opportunity, like Julys ROGUE of the month, Frank Lopez who doubled his business during lockdown with power move after power move
Leaving you, the Creative “competing” with a 1 trick pony
Here’s to escaping average,
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