Ask A Growth Hacker: Marketing Your Dealership Business
Sell cars or run a dealership business?
One of our people recently asked this question and with the industry running the way it does its a fair one!
…I sell cars at a large dealership. If you were me, what would you do to drive traffic and get more customers? Diego C
Here’s what I’ve discovered through trial and error and from my friends in the business.
Put Yourself In The Customer Shoes:
Customers tend to buy cars based on budget, one they have in mind already, and a hybrid of those — where are they searching for those deals? Online where are they looking at options on those cars? Pinterest and google top the charts there
Word Of Mouth Is STILL KING In This Industry:
Why not add some brand recognition to your business?
Back To Number 1:
You’ve got people who lease and people who buy — anticipate those scenarios and break them down for them! REMEMBER CUSTOMER SERVICE!
Car Sales(wo)men Have a Bad Rep For Being Sleazy:
Ever heard the term sleazy used car salesman? — look for ways to clean this up
Let Your Personality Shine:
Odds are you’re charismatic (at least I hope you are) convey that with people on social media and your communities — people need a friend in the biz, why not you?
Leads With Love:
Share your success stories, got someone a kickass deal? SHARE it and let that be how you advertise
Things have indeed hit the proverbial fan, in fact, if you’re in the car game – highly suggest you improve your relationships with lenders and prepare for a boost in used car sales.
Recently I shared this with someone who responded with “I’m selling cars man, this is way too much work” I smiled and nodded, because the guy standing next to me owns a conglomerate selling cars across all of Europe, he smiled too and said, “That’s why you sell out of a lot, and I sell across the globe”
Here’s to escaping average 🤙 😎
P.S. Stuck on something? dm me your question here