Tired of dealing with
- Know it alls?
- Demanding customers?
- Difficult customers?
We were too, so we tried something…
We noticed that the work and time that went into a $5,000 customer wasn’t all that different than one that was $500
So we set off to execute 3 steps
We looked for someone who was newer to the game
Began referring the ones we liked to them
And fired the rest
We experimented w/ adding more features, more services Eventually learned that less IS more Solve a BIG problem one at a time consistently and the customer will not only stay but bring you better business
CREATE, don’t compete While the majority focused on features, ads, and buying Forbes features We learned that the right customer isn’t always who you think The more we created, the more we helped, the more we simplified, the bigger the fish who noticed us became
This would lead to
- Referral $
- Relationships kept w/ good customers
- Higher rates
- Less work
- Stronger network
In all, this transition took about 7 months to execute but it’s been totally worth it, the guide we use for pivots like this is part of your welcome gift for those who follow the Growth // Codex, haven’t signed up? Check it out here
Here’s to escaping average