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Growth // Codex Newsletter

A Weekly Digest Dedicated To Helping You

Produce // Promote // Profit

Better // Smarter

 

The other day, as I sat on a panel listening to founders and funders, I started playing a game in my head, counting the times someone said “it’s about your mindset

After the 11th time, I calmly raised my hand and asked, “could you give us an example of how that would apply here?

*Crickets*

Then the next person used the phrase as a catch-all, so again I asked “could you give elaborate on what you mean?”

*Crickets*

Hd Waiting GIF by MOODMAN

Welcome back Rogue, this week, we dig deeper into “mindset” because the time for fluffy words from some copy paste guru to “motivate us” is over

2021 means something different to all of us, the one thing that binds us is that the time for waiting is over, for some – it’s been helpful to start over, for others killing off bad habits and practices by ripping the bandaid off

friedrich schiler quote

What’s In This Issue //

Produce // Back to the basics

Promote // The less you listen, the more costly your advertising

Profit // Slow is smooth, smooth is fast

Bonus // GitHub Student Developer Pack – Github is offering students a developer pack with free GitHub pro, 12 free months of Canva premium, and a free domain from name.com (.edu email required) 

Would you like to catch up on previous issues? Check them out here

Aright now, let’s dig in on improving how we

Produce //

Pro Tip:

How often do you find yourself thinking you should prepare yourself, study a bit, know more, and then start the next level?

Not too long ago, I read how Elon Musk began shopping for rockets and soon discovered their price tag was north of $65 Million per rocket. Not one to shy from tinkering, he did research, and then more research, and then a little bit of exploring and found that he could source all the parts at about 2% of that = about $1 Million

space x

Throw in research and development and some ingenuity and sometime later and Elon was making them at 10% the cost of what’s out there, giving birth to Space X who now handles about two-thirds of NASA’s launches

Look at your industry, or maybe you’ve been eyeing another, what part of it gets you excited? Feeling wonder and awe like when you were a kid? This isn’t one of those “believe and manifest” things, nope what we’re digging into is first principles theory – used by military strategists, philosophers, and billionaires alike, the first-principles theory has you dig deeper and deeper until you are left with only the foundational truths of a situation 

I figured this week would be a good time to dig into this because as we share strategies with talent, we find two big hurdles to their execution

  • Imposter syndrome
  • Lack of resources

When it comes to what you and I create, we’re talking about the very “thing” that helps deliver the transformation. If you were Jeff Bezos, who loves Tech, Books, and Data, you’d naturally love building and launching an online bookstore (that breakdown is an example of how applying the theory to everything looks)

Although I switched major and never became an engineer, I did fulfill a childhood dream of becoming // working as a scientist, and work is never over

Scientists don’t assume anything. It’s a daily round of questions like, What are we absolutely sure is true? What has been proven?

This has been a game-changer when it comes to tackling my bouts with imposter syndrome and has proven helpful when I share it with colleagues and team members

 

250 MB Hard Drive. 1979
250 MB Hard Drive. 1979

 

When it comes to lack of resources, your build, and what you want to build (whether product or service) is dependant on the quality of gear you have, and how you apply it – minimize risk of failure by asking yourself “what is the major transformation I want to aid in?” This becomes your “rally cry” that simplifies your message from something like “we gather and synthesize hundreds of data points daily and aid in automating deployment to increase output with a decrease in waste” to “we’ve compiled cutting edge tech that helps you make smarter choices, oh and it requires no tech skills to run”

Try it out, let us know what you came up with on our IG

Alright now, let’s keep the momentum going and head on to improving how we

Promote //

Pro Tip:

The less you listen, the more costly your Advertising

I could bore you to death with all the advertising jargon and how to’s but lately, everyone and their mother is a marketer who apparently makes the best ads – so lets move to the engagement part of promoting 

Specifically, social media, which if we’re being honest, is no different than text, email, and calls

Here’s a sneak peek into a recent workshop i had with some business owners in our recent partnership with LA County to spearhead their Business Recovery Program

Profit //

Pro Tip:

“Slow is smooth, smooth is fast” – Army Proverb

As we went over in the Produce section above, first-principles theory // experimentation // the scientific method is a key ingredient in all major discoveries. For as long as man has been on this earth we’ve been imagining things, and bringing them to life

“France in the Year 2000” is one example. A series of paintings, made by Jean-Marc Côté and other French artists from 1899 – 1910, shared what some people and artists thought  life would look like in the year 2000

And

We’re not always going to be right, like this one

Kinda relieved this one didn’t happen

What does this have to do with improving profits? Applying this to improving how we profit is essential to prosperity – if you were deciding to start from zero, I’d sit you down and have you draft out all the ideas you’d apply to the areas you saw some opportunity 

Sales (profits) are a symptom, if you feed the machine well, you get well very soon, and this takes not just a good idea, but great execution, we know that part sure – but what is great execution? As covered in the behind the scenes workshop above, creating a kickass product takes listening twice and talking once, promoting effectively means talking to likeminded people, and profting is the symptom of how you synthesize all three -which means take this opportunity to dream bigger tonight, what problems would your creation solve? Who would it help? What would it help your customer become?

The exercise if you haven’t one it yet looks like this

What do I help my customer? 

Do

1

2

3

Have 

1

2

3

Become

1

2

3

 

Alright now, we’ve got work to do, people to zoom and money to be made, till next week

here’s to escaping average

 

Growth // Codex Newsletter

A Weekly Digest Dedicated To Helping You

Produce // Promote // Profit

Better // Smarter

Welcome back Rogue,

Where do you stand on expertise?

At a dinner many decades ago, a physicist named Robert W. Wood was asked to respond to the toast, “To physics and metaphysics.”

Reason being, “metaphysics” meant psychology, philosophy, basically, truths you could recognize just by thinking about them. Wood, with a laid-back sympathetic smile, says “The physicist has an idea. The more he thinks it through, the more sense it seems to make. He consults scientific literature. The more he reads, the more promising the idea becomes. Thus prepared, he goes to the laboratory and devises an experiment to test it. The experiment is painstaking. Many possibilities are checked. The accuracy of measurement is refined, the error bars reduced.

He lets the chips fall where they may. He is devoted only to what the experiment teaches. At the end of all this work, through careful experimentation, the idea is found to be worthless. So the physicist discards it, frees his mind from the clutter of error, and moves on to something else.”

Raising his glass, he finishes his thought “The difference between physics and metaphysics, is not that the practitioners of one are smarter than the practitioner of the other. The difference is that the metaphysicist has no laboratory”

We can’t have it both ways – we’re either resilient and relentless or entitled and armchair philosophers

The time for resolutions, shortcuts, and magical quick fixes sold to you by a “guru” in a Lambo is over (except maybe on Instagram)

The first morning after Sweden changed from driving on the left side to driving on the right, 1967
The first morning after Sweden changed from driving on the left side to driving on the right, 1967

DISASTER, yes

Messy, SCARY and TONS OF CHANGES, also yes

Now imagine they spent months and months, maybe a year arguing over how it would be done

Here’s a quick tweak you can make today. Write everything down, pick one thing, focus on doing that, and only that for 3 months.

If you like it, try it for a year. If you don’t, pick something else for 3 months.

You with me?

Ok, let’s channel this into improving how // what we

Produce

He who builds on the people, builds on the mud – Niccolò Machiavelli, The Prince

 

A common pain point you and our fellow Creative Misfits shared was “growing brand” which led a lot of folks to create content – for those that fell in love with the process but forgot the steps to ensure they created for the right people this created a whole new set of problems

People wanting it all for $free.99

There’s a beauty to serving the right people, it’s what inspired us to start the all-new Growth // Society (first 50 people can join for free, just click here $20 a month after that)

But, serve the wrong people, try and solve the wrong problems, and you end up not communicating the value you intended to 

free course
Click the image to check out thread

If you don’t click the image I’ll summarize it for ya, someone who has spent years learning, working, and now sharing his expertise had people crying because he was charging $9.99 for his hands-on course… yep you read that right

Bitching and moaning about investing $9.99 in themselves from someone who does what they want to

If you love coaching, teaching, here are 3 MAJOR mistakes I’ve begun correcting:

  • I was giving away coaching for free when instead, I could’ve packaged up my expertise instead of giving out hours at a time. This is probably the most common mistake I made without even realizing it.
  • I’d get excited with potential & start working for free (CEO’s were more than happy to let me keep making that mistake).
  • Spent way too much time helping the wrong people – imagine spending 1 week trying to convince someone with their head in the sand that the solution was within reach
  • Last but not least, I wasn’t teaching them to value my time/ support

While I in no way shape or form consider myself a guru I do consider myself driven to help those who have that magic and enthusiasm to experiment in them. I had to learn to solve problems that matter to them to take on the problems that mattered to me

Learn from my mistakes and try this instead:

  • Document your most recent wins // losses
  • Try writing out your experiences
  • Record yourself reading it using your voice recorder app on your phone
  • If you’re not camera-shy, record yourself on your phone breaking down one experience in under 2 minutes

You’ll discover which medium is the most natural for you, and material if you elected to outsource more content creation, AND, you’ll also have a more insightful piece of content, most people are regurgitating the same info over and over, just like their competitors

People don’t want more, they want different

P.S. If you’d like to check out, or just catch up on previous issues, they’re available here

P.P.S *If you love reading, or audiobooks, we’re ecstatic as hell over Libby – it’s your local library, on your phone, check out Libby on the app store here *

Alright bitchachos, let’s move on to improving how we

Promote

Pro Tip:

benjamin franklin quote

When it comes to how folks advertise, market, and brand – there seems to be this inescapable tendency for many a brand to talk at us. You know what I’m talking about – the billboards we ignore, the mailers left at our doorsteps, the Facebook // IG ads that cause us to roll our eyes – and it’s not just costing them, it’s costing us because the more expensive it is for them to do business, the more they raise prices to make up the difference

Via hunchads “According to research – the starting CPM cost in 2019 was around $5.12. … With more and more Facebook advertisers each day, the CPMs are definitely rising. But that also leads to more and more people giving up on their Facebook campaigns or reporting bad results. Not everyone is ready for Facebooks’ price increase.”

And this isn’t the only way their bad judgment affects us negatively, there are others who instead of improving how they promote, work harder to cut corners like this douchebag extraordinaire 

free content
Click image to read rest of thread

Promoting // Advertising // Marketing // Branding smarter comes down to simplifying it all – and listening more than you speak

Part of my work requires that I look at how people spend, why they spend, what they spend it on, and where they spend. Digital worlds have made that exceptionally fun (for me) because instead of running a test where I watch fast-forwarded foot traffic studies, I look at behavior in real-time, on the web

As we speak, Growth // Haxx is spearheading a Business recovery program for LA County, and while we’re based out of Miami, through the art of simplification and tech, we’re able to bring about massive results because we focus on cutting out bad habits to better serve our people

Business recovery program Blvd PPE
Bobbi Keay going door to door to talk to the local business owners we’re helping
Business recovery program Blvd PPE
pro tip: when visiting friends never show up empty-handed

When you make it a habit to listen to your people, you not only avoid wasting time and money, you also gain a whole new insight that makes your work feel like play – as one of our first Angel investments, Sassy Bird does with their customers

 

sassy bird sassy bird

sassy bird sassy bird review

One of the things Sassy did was

Go to reviews left on other restaurants and started deciding which complaints they would tackle in their location

Then they began highlighting people’s favorites menu items via picture content

Then they combined the hospitality with their premium (and fcukin delicious) favorites as a way to get peoples mouth watering

sassy bird

THEN, they show their people love with contests, giveaways, and shoutouts – the results have been inspiring and up until this month, we haven’t done any major advertising

Now, for this weeks segment on improving how we

Profit

Pro Tip:

“A brave man acknowledges the strength of others”

⁃ Veronica Roth // Divergent

As mentioned above, we’re in the Angel Investing game (now). The Angel investing space. the Venture Capital (VC) firms, Shark Tank on tv, and several other mediums out there help their people exceptionally well, but not all. As we speak, 98% of VC funding goes to the same people, up until recently, we, along with others in our spaces have largely tried different ways to navigate the space with little to no help from those already in positions of power

Side note: One VC firm went from ignoring us to offering me a limited partner (LP) opportunity in a matter of weeks once they realized what was going on lol

Make no mistake, there will be more massive shifts in where capital (money) goes in the next 5 years – and it’s those who are quicker to adapt that will not only make it – but flourish

Having been on both sides of the investor // founder dynamic, here’s what you can do to maximize your profits and avoid doing business with an asshole

Make sure you have your monthly revenue documented

Lookup similar companies in your area // business model

Lookup similar companies to you that are for sale on sites such as Microacquire 

Here’s a behind the scenes listen to a brainstorming session with Arnab Barua, founder of DUX: An Interactive Instructions platform

DUX interactive instructions platform

Alright you creative misfit, that’s enough for this weeks issue

Now go on, there’s much work to do, much progress to be made my friend

Here’s to escaping avg 🤟

What scares you the most about friction? Disagreements?

The other day, during a call w/ Sean Gray (GrowthHaxx Head Of Sales & Biz Development) we hit a brick wall 🤦‍♂️, then another, and then another

I was saying one thing // he was saying another – and I couldn’t hide my excitement 💡

I love this part

For years I’ve seen this be where most businesses crumble.

Someone would pull rank and the whole thing became a d*ck measuring contest – as soon as friction began, there was this rush to “put out the fire”

But, not here

Why?

Sean’s way smarter than me @ what he does, so when I’m off, being… well… me, i tend to nerd out

Over time, I’ve learned to be self aware enough to acknowledge that I do tend to see it so vividly I can almost touch in my head – but when I’m saying it out loud… ehh🥴

This sparring pushes me to improve how I communicate. Marketing my idea to someone who trains some of the best sales coaches and made Robert Kiyosaki tens of millions of dollars has become an invaluable practice that tends to lead to our best breakthroughs 

From BIG, to small – this meritocracy leads to stress test ideas – and test them with our tribe 

Ok enough chit chat – look we’re about to see a week or two of slow paced silence, if you’re up to it – it makes for a great time to find out what improvements you can make, like those you can spar with

Helpful:

  • Understand what feedback you want, (coaching, praise, or an evaluation)
  • Don’t wait. A feedback loop moves better when you start right away, with fresh information
  • Improve your questions, we started asking specific questions, ask for specific examples to avoid armchair theory and focus more on real world practice

Not Helpful:

  • Asking just anyone for feedback. We’ve learned and enforce asking the most qualified person we have access to
  • We heard from many that scheduling a weekly meeting was the best way to remain running smoothly, we’ve learned that this didn’t lead to results – just more meetings – we excel by picking up convos at anytime, anywhere
  • We had received advice at first that suggested working on avoiding conflict was paramount, while it makes sense to not have to fight, common decency and our sparring skills have proven far more effective

Nothing is truly one size fits all, us cursing, roasting each other and calling the other on a weak argument has led to breakthrough after breakthrough. 

Somehow, not listening to what the popular kids are saying has proven to be helpful for us, design tinker and test what works for you

You might just enjoy it 

Here’s to escaping average, because fcuk normal 

Growth // Codex Newsletter

A Weekly Digest Dedicated To Helping You

Produce // Promote // Profit

Better // Smarter

Welcome back Rogue, this week, I woke up and deleted over 2000 words from what would’ve been this weeks issue

Tabula Rasa // translates to Blank slate (from Latin)

Tabula rasa because last night, I realized that 11 issues in, we’re finally getting the breakthroughs this Codex is intended for, while the masses are frustrated, hungry, and deflated

Some have turned into ice cold killers, some into fcuk it all dwellers, and others… others have really had their personal breakthroughs

I’m pumped

Because they’re pumped, not with “motivation” thats perishable, remember?

No, tabula fcuking rasa because I’m now hearing it from our fellow Rogue’s mouths that they’re starting to practice, get their hands dirty, take a risk a week

And they’re delivering

So this 12th issue of our Growth // Codex is dedicated to adapt, adjust, and overcoming the bullshit

If you’d like to check out, or just catch up on the previous issues, they’re now available here

Buzzwords, platitudes (cliches), that overused buzzword “mindset” won’t carry us into 2021 with something we can be proud of, if it helps you, good, use it, don’t rely on it

If it inspired you, good, use it, don’t rely on it

Reliance on that soothing feeling is how so many end up following false prophets, and boy do they profit…

Today, this week – when you see someone respond to what could be a learning moment with “it’s about mindset” ask them, “could you give an example?”

Just last week we had a workshop with an all new city funded initiative we’re spearheading (more on this later), and there was this one guy, he just couldn’t help himself, every other word, every answer he gave was this vague, buzzword, rehearsed almost script sounding jargon

We’d ask him what he thought was the reason he had so much turnover (employees leaving), his answer?

We’re heavily committed to our culture of inclusion, we lead with a mindset that is suppose to foster collaboration

So I asked “Could you give us an example?

And away he went… “when we look at the mindset of a person, we want to work with those who have a growth mindset, scarcity mindset create these bottlenecks that really just throw a wrench into the whole thing, its about finding a balance

So I, again… asked “Could you give us an example?

I’ll spare you the boredom, he would go onto repeat just about every buzzword and even threw in some quotes to “illustrate his vision

Needless to say, we won’t be investing more time into the self proclaimed thought leader and his “uber of __”. Like our homepage, our bio, and our tag line says, no fluff, no bs, no gurus, just creative misfits tackling bigger, more interesting problems

Speaking of, lets dig into this weeks segment on improving how we

Produce

Pro Tip:

I dabbled in crazy weight, without rap I was crazy straight, partna I’m still spending money from 88”

Dead Presidents II // JayZ

Recognize this?

William Wrigley was a hustler through and through, he listened to his customer, it’s why he kept producing what his people loved

When he set out selling Soap, he would frequently gift his customers some baking soda “it doubles the efficiency of this soap’ he’d tell them

Soon, requests for his baking soda doubled, then tripled

So, naturally (to him), it made sense to launch a baking soda variant, and just like before, with his orders, he’d give his customers a gift – this time it was gum

Soon, requests for his chewing gum doubled, then tripled

So, naturally (to him), it made sense to launch a chewing gum…

William Wrigley Jr, Heir to the Wrigley Gum company currently sits on a throne worth $2.9 Billion

And it all started with soap

soap wrigleys gum

From my time in the Cannabis space, I’ll also add that we can expect to see them enter that space as well with the same premise, observe, listen, ask, and launch

wrigleys gum

Replicate the process, by keeping it simple

Heard of an MVP? If no, what it means is Minimal Viable Product

Which means if you want to launch a restaurant for example, you’d start with

  • A small menu
  • You cook some dishes
  • You’d hold 3 tastings
  • 1st with say, 5 people, take their feedback and improve
  • Invite them back plus 5 more, take their feedback and improve
  • Invite them back plus 5 more, take their feedback, improve, and repurpose their feedback as promo material
  • Launch

This list isn’t only about restaurants

Alright bitchachos, let’s move onto improving how we

Promote

Pro Tip:

“We all have access to the same information, I just know how to use it better”

“Bobby Axelrod”
  • Insights
  • Metrics
  • Data

All very important right?

Then why are there so many folks struggling with this? Why as tech becomes easier to use, do more and more businesses fail, struggle, go belly up?

data and analytics

Look, it’s one thing to collect it, there’s a new SaaS (software as a service) popping up every month with the brand promise of getting you data faster and cleaner

Analyzing them – a sore spot

Thinking critically about them – a HUGE sore spot

If time and experience has taught us here at Haxx anything, it’s that a company that outsources their product and marketing ends up in a different business that they set off to

Katriel C Sarfati

Part of my work requires that I look at how people spend, why they spend, and where they spend, digital worlds have made that exceptionally fun (for me) because instead of running a test where I watch fast-forwarded foot traffic studies, I look at behavior in real-time.

On the web – someone goes from Facebook // IG to a blog post, share that blog post, then logs onto Tik Tok, responds to a few emails – maybe like a few photos along the way, adds something to their wish list on Amazon

And then is surprised when they’re shown an ad for something they had just thought about the day before

This sort of expertise has proven lucrative when consulting companies, but, exceptionally more when we launch our products, when we invest in, and start companies with others (special announcement on this next month)

For two minutes, silence all the noise out there – write down on a notepad (or your note app)

  • “What problem am I solving?
  • “What kind of person benefits the most from this problem being solved?”
  • “Do I truly care about this problem? This person?”
mark cuban takes notes

We recently had a brilliant rising star start like this with their social justice program, their clients being Fortune 500 companies and their biggest problem being getting taken seriously and let in the door

This quick exercise inspired them to simplify their language, which then led them to explore their customers journey

Here’s a quick breakdown of what that looks like

“When would my customer look for the solution I provide?”

“What would cause them to have that problem?”

“Where would they first go to begin searching for solutions?”

“Why would they want to solve this problem NOW?”

“How could I deliver a quick win?”

The answer to those questions is what becomes your

  • Sales page
  • Outreach message
  • Searchable terms
  • Content you create
  • Mission

Go ahead and apply this process to anything, a product, a service, a movement – you’ll spot the patterns

Now, for this weeks segment on improving how we

Profit

Pro Tip:

“Few men have virtue to withstand the highest bidder”

⁃ George Washington

As we speak, there have been a handful of Tech Bros who’ve left Silicon Valley, they’ve moved to places like Austin, Dallas, and most recently, Miami

As you may have seen in the previous issue, I covered a bit on the Miami side of things since having moved here in 2017/2018

Adapting to the reality of things is so essential, that those who adapt first, best, WIN.

Joe Rogan kept $13 Million which paid for his new mansion by simply changing his address, Elon Musk just got the blessing to build out his new nirvana in Texas, Jeff Bezos, Oracle, and so many others have begun their exodus from what used to be – to create what’s about to be

You can, and will too, here why, and how

A lot of history repeats itself, for a myriad of reasons we won’t get into here, those that spot the patterns – apply their skills // talent and cash in all happen to start at the end.

They look at what’s going on and ask themselves

Where does this go?

How did it go the last time?

What lessons can I take away from the previous cycle?

Growth // Haxx

We’re currently looking at very similar patterns to what our grandparents lived through from the 1930’s to the 1940’s

*Special Note: If you love reading, or audiobooks, we’re ecstatic as hell over Libby – it’s your local library, on your phone, check out Libby on the app store here *

Within that window of about 7 to 10 years, there were major shifts like the establishment of the social security, civil rights movements, how we used our money, where they spent it, housing, food, where we got that food… you see where I’m going?

*Special note: Internally, our work and research shows us in a similar cycle until about 2025*

As you read this, take look at these areas

  • Food
  • Housing
  • Money
  • Old School Trades (Plumbing, Electricians, Mechanics, etc)

Which one would your business // skills benefit the most?

If you happen to have said “I don’t know” GOOD, because if you’re not about sitting on your hands waiting to let life pass you by, you go on to Google, and you search “google trends”

You click on the link the takes you to google trends, and you enter one of those industries in the list like this

“__ Industry”

You look at what people are searching for the most

You also check out Mintel insights – we’ve added their reports to previous issues before, a robust research company that shares consumer trends

Stay tuned, next month we’re rolling out something we know many will appreciate, we started off by asking ourselves, what could a creative misfit accomplish if we set them up with a great resource to learn how to tackle one of those industries in the list above, a MacBook, some community, and hands on support?

Alright you creative misfit, thats enough for this weeks issue

Now go on, there’s much work to do, much progress to be made my friend

Here’s to escaping avg 🤟

It’s no coincidence that the shittiest and greediest of businesses are the ones worrying about raising minimum wage

If your business only exists as a vacuum – womp womp – play stupid games, win stupid prizes

If your business exists to improve things around you – you have nothing to worry about

The majority of people arguing against minimum wage simply don’t understand how money works – somehow filing for an LLC convinced them they were Titans of industry

A higher minimum wage is not always a bad thing – unless your business sucks, or the leadership sucks of course

A minimum wage job is an entry level job – we can agree there right?

Many argue that it’s not the businesses job to help their employees

BUT

Most businesses who cry, b*tch, & moan do NOT have actual clarity on their growth or for their employees

Which is why you get so many companies complaining how “hard it is to find good help”

Which is why the same person who finds themselves so clever in being a parasite, sooner begins their pity party when inflation hits

Do they train? No

Do they invest in people? No

Do they invest in systems and management? No

What do they do?

The ones who cry the most? Have shitty leadership

As the economy goes through its inevitable shifts (it’s literally a cycle) those who take pride and ownership of their trajectory will invest in systems, people, training, management

Why?

Cause it’s not rocket science – it’s a natural evolution, and the business owners who refuse to adapt? Well they’ll soon learn that the game they thought they were playing passed them by – imagine a true capitalist crying over things not being fair

A true capitalist // hustler knows those investments aren’t government regulated – this IS chess after all, not checkers

They navigate the architecture in place, and ready themselves for the changes (sometimes even help steer said changes, you know… cause money is more powerful than votes)

Inflation is real and growing everyday

I recently heard a phrase that fits many of the ailments businesses face beautifully – Chiefs, Priests, and Thieves (that’s for another day)

If this post triggers you, good – if you’re really the badass businessperson you claim to be – you’ll start mapping your growth strategy out now

It’s not rocket science, just simple logic

Here’s to escaping avg 🖖

While most companies are treating the very people that help them run like disposable silverware – there are several who are saying enough is enough, career coach Ariel Lopez breaks down an easy to remember audit process you can try by the end of this post

job interviews GIF

Ready? Let’s get right into it 👇

  • What about my job/career makes me unhappy?
  • If I kept the same job but switched companies would I be happier?
  • What does an ideal day look like for me?
  • Are my needs being met in my current job? If not, what’s missing?
  • Is it possible to switch roles at my company? What does career growth and transitioning look like internally?
  • Is it possible to get a promotion within the next 6-12 months? Can I wait that long?
  • If I were to switch careers, what else would I like to pursue?
  • Who in my network can help guide me?
  • Do I feel comfortable having a conversation with my boss about my unhappiness?
  • If I leave my current company, how long am I going to give myself to make a change?
Achieve To Do List GIF by MAX

After seeing the responses to “A Letter To You, Who’s Sick And Tired, Of Being Sick And Tired” It was a breath of fresh air to come across Ariel’s perspective and mission.

As Founder of Hello Knac, Ariel Lopez is dedicated time helping people apply and prepare for new jobs – something we 100% need more amazing talent working on improving

Exploring and embracing your weaknesses is how many before you have excelled and made it look easy

The time for “wait and see” is over, these days it’s the folks who are investing in themselves, shooting their shot that will enter 2021 with a head start

Exhibit A 👆

Feeling a tad timid? Learn what makes you tick, here’s a link to an awesome way to decipher how your personality works: 16 Personalities Test

Now it’s time to take a good honest look at your job and yourself, answer the questions honestly, and you’ll position yourself to get ahead of the pack now

Here’s to escaping average ✊

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As we share more behind the scenes on what we do on Instagram the responses have been fun, enlightening, and downright awesome getting to know my audience more.

From Entrepreneurs, Executives, and Employees alike. Questions are welcome and encouraged! this week we received this from one.

The adrenaline is rushing, you’ve searched the web for hours, you’ve designed a makeshift logo and told all your friends and family about your new endeavor……

First things first;

You’re the Captain of This Ship

Take stock of your skills, just because you want to be a CEO, doesn’t mean half-ass it. This is serious business and this requires you to look at Roles and Responsibilities

George Lopez I got this

Why Are You Doing What You’re Doing?

There’s commercial and there’s residential. PICK ONE and be the best damn company at that. This also means looking at why you love doing this job.

One company I worked with years ago started off doing paving and finishes on homes because that was what the founder learned as a kid working with his father.

That made his charm and love for that niche stand out and he began to build a rep for being the Picasso of stucco, as his community grew, so did he.

Michael scott the best

Today he’s expanded into commercial handling facade work for some impressive high rises in upper Manhattan.

Related: How To Build A Brand Without Spending A Dime

Shaking Hands and Kissing Babies

I earned my stripes in real estate, and for years I observed as more than half of NYC’s deals were done outside of the public eye and with a handshake.

If you’re not a charismatic person or don’t have luck building rapport with Real Estate Investors you’re out of luck because that’s your bread and butter.

Homeowners will not be your bread and butter, and big commercial. projects don’t fall out of the sky.

Real Estate is the market you serve FIRST.

Wall Street real estate markets
Fugazzi Fug-AH-Zee the market lives off waves

Homeowners and Development firms need stamps of approval from their peers before doing business with you.

Last but not least, bootstrap. This means whatever your company’s’ specialty is, consider being a subcontractor to bigger companies that act as generalists.

You Inc Thrival Kit

Most general contracting firms outsource 3/4 of their work.

Oh and one more thing, create — don’t compete

P.S.

Feeling stuck? Send us a message here with your biggest trouble areas and we’ll share the best questions like this

A group of teenagers who thought they could, DID. The all new Austin harvest market opened its doors to the public Wednesday after an experiment turned business opportunity spearheaded by eager young pioneers made the magic happen

Much of Austin is considered to be a food desert. The all new pop-up market located at 423 N. Laramie Ave. sits in an area that was devasted by covid and then looters – leaving only two markets where people can buy fresh food

When presented with the chance to transform one of the looted stores into a resource for the community, “the kids took the idea and ran with it,” Donnita Travis, executive director of By the Hand Club for Kids

As originally seen on Block Club Chicago via Pascal Sabino:

And like all things happening on our blocks, word spreads fast – grabbing the attention of several people who pitched in with help of all sorts

Via Pascal Sabino

Related: Launching, Surviving, And Thriving During This Pandemic

“People care. It’s a time for people to show up. So for us to be able to come together and say we’re going to lead that change, it means something.”

Sam Acho, NFL Player

Some of the pro athletes contributing to the cause included Blackhawks captain Jonathan Toews, Bears quarterback Mitch Trubisky, White Sox pitcher Lucas Giolito, Cubs outfielder Jason Heyward and St. Louis Cardinals first baseman Paul Goldschmidt.

Related: Emergency grants and funds for Chicago businesses

As more and more cities face uncertainty, small businesses bring opportunities corporations never will – sovereignty, localized success

And many of us know, some of the most successful businesses are started in a downturn

From developing a curriculum, to helping each other learn how to navigate entrepreneurship and business skills, now more than ever you and I and the business next door have everything to gain and nothing to lose from camaraderie

As we speak we (GrowthHaxx) are doing something similar with the city of Lancaster, CA (updates to come)

Initiatives like this are a welcome change to the constant lip service we’re accustomed to – real pathways that help young folks and all folks contribute to the collaborative successes that are needed so desperately.

Only time will tell, but for now, here’s to escaping average 🤙

P.S. Working on something similar? Know anyone who is? Send us a dm here

In many ways, this is a thank you to all the Mrs Williams out there who teach with their hearts and elevate and inspire us

Audrianna Williams and Callie Evans of Monroe High School in Georgia came up with a creative approach to get the attention of their students

They remixed the song “Whats Poppin” by Jack Harlow, and created a video discussing the current situation students are facing due to COVID-19

Press Play 😎

We wanted to meet them where they were, just to get them excited about virtual learning because some may feel kind of nervous or upset

Audrianna Williams

And the reception was more than welcoming, as many of us have warm memories of educators who made their marks on our lives with their teaching style

Mrs Williams

When asked if this was is for her, she excitedly shared “We are going to give them another song, coming soon.”

Here’s to escaping average 🤙

Good news early stage startups, fellow hustler and GumRoad founder Sahil Lavingia just shared this bit of great news

From his statement:

“I am the founder & CEO of Gumroad, which I started in 2011 and raised $10M+ for from Kleiner Perkins, Lowercase Capital, First Round, Naval Ravikant, Max Levchin, and others. I wrote a post about that journey here. Today, Gumroad is at $10M ARR, growing 100% year over year, with a team of 10.

I am also a designer and engineer. I can empathize with and help founders solve real problems. I also know when investors should get out of the way”

Related: Want To Level Up Your Skills? Microsoft Has FREE Options For You

With more and more startups and talent realizing there’s massive gate keeping in the VC world, several players like Sahil are leading the charge in paving new roads, ones with less middle(wo)men, and more builders

Katriel c Sarfati

Notable of course, is that Sahil is one of the best examples of someone who bootstrapped their way to where they are, they didn’t play the traditional VC game – something he’s helping more founders do via his initiative

Notably, Google and Microsoft have also come forward with game changing initiative such as their providing certification courses for free (or very little)

He’s got a point there

Think you’re ready? What better time than now 👉 apply here

P.S. Are You Scrappy Creative? Here’s A Collection Of FREE Resources For YOU (Series)

Here’s to escaping average 🤙