Countless businesses have shared that they’re struggling with Marketing / Advertising since February – citing It doesn’t feel “right” to market right now
Many tend to say behind closed doors that they want things to go back to normal…
Related: Are You Part Of The Vast Majority Experiencing Pandemic Burnout
Some of the worries they’ve shared include
• Not wanting to be insensitive during Covid
• Not sure how or if they should say anything about Black Lives Matter
• The economy getting worse by the day 👎
These all share the same thing, FEAR
The good news is, if you think of your brand as a person, a lot of the “How” becomes easier… a LOT easier. Which begs the question, as of today:
What type of person is it?
How would that person respond during a pandemic?
How would that person respond to racial inequality?
While old school biz theory would say its best to remain neutral – many brands are attempting to be more human, charting new territory
Huge plus 👍
If you’re open to building a more human brand, you’ll enjoy not only less stress at work
But a better connection with who you serve, it’s how my friends and I have built some brands without spending a dime
Here’s a sneak peek at the action items I’ve used for years to help brands outpace their competition
These are great questions to sit down with yourself / team and take a good look at your relationship with your customers
Keep in mind, this is to create a human led brand
This requires transparency & mission driven work
This exercise is based on our Go-To methods that blend Growth Hacking, Consumer Economics, and Behavioral Psychology, grab your copy here (bonus: it’s free)
Let me know how your exercise goes!
Here’s to escaping average 🤙
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