Countless businesses have shared that they’re struggling with Marketing / Advertising since February – citing It doesn’t feel “right” to market right now
Many tend to say behind closed doors that they want things to go back to normal…
Some of the worries they’ve shared include
• Not wanting to be insensitive during Covid
• Not sure how or if they should say anything about Black Lives Matter
• The economy getting worse by the day 👎
These all share the same thing, FEAR
The good news is, if you think of your brand as a person, a lot of the “How” becomes easier… a LOT easier. Which begs the question, as of today:
What type of person is it?
How would that person respond during a pandemic?
How would that person respond to racial inequality?
While old school biz theory would say its best to remain neutral – many brands are attempting to be more human, charting new territory
Huge plus 👍
If you’re open to building a more human brand, you’ll enjoy not only less stress at work
But a better connection with who you serve, it’s how my friends and I have built some brands without spending a dime
Here’s a sneak peek at the action items I’ve used for years to help brands outpace their competition
These are great questions to sit down with yourself / team and take a good look at your relationship with your customers
Keep in mind, this is to create a human led brand
This requires transparency & mission driven work
This exercise is based on our Go-To methods that blend Growth Hacking, Consumer Economics, and Behavioral Psychology, grab your copy here (bonus: it’s free)
Let me know how your exercise goes!
Here’s to escaping average 🤙